The User Experience Blog

October 17, 2009

What’s Wrong with this Picture

A picture is worth a 1,000 words…and who stops to read?
The exceptional user experience is in the DETAILS. Attention to detail in every aspect is what seperates the competition and creates a customer for life.





  1. The words should say ‘banking oblongtable’. I don’t think that the table should be round to fit the words, because the banking products aren’t round. They fit the bankers, not the customers.

    Comment by Anon — October 17, 2009 @ 3:04 pm | Reply

  2. Very true a circular discussion in a square world. As to your question “A picture is worth a 1,000 words…and who stops to read?” I think we all read it and it can happen in a millisecond. I am amazed how many times I go to a website looking for a service even as basic as a tailor shop and end up judging the quality I will receive by the quality of the photos. jeff

    Comment by Jeff Wolfram — October 17, 2009 @ 3:05 pm | Reply

  3. And here the first thing I noticed was that it was all men – with a woman taking notes on a computer. I don’t think round for roundtable – because none of the “round table” meetings I’ve been to have had round tables 😉

    Comment by Lisa — October 18, 2009 @ 1:27 pm | Reply

    • The male comment is interesting (there is one lady at the table). I looked at the detail of the headline and the table not matching. However a number of people have commented, some adamantly, as to the aspect of only one lady at the table. It is a matter of perception and how one views the world. Thanks for your comments Lisa!

      Comment by theuserexperience — October 18, 2009 @ 10:42 pm | Reply

  4. You’re right, Lisa. I noticed, too that the one woman taking notes for a bunch of graying men in suits makes the photo look out of date, and probably furthers the stigma of the banking industry.

    Comment by Mike — October 20, 2009 @ 7:40 am | Reply

  5. The first thing I noticed was a table full of “mature” men with the woman at the end taking notes. The administrative assistant or the only one who brought a computer?

    Comment by Donna — October 20, 2009 @ 8:28 am | Reply

  6. I’m with Lisa. The first thing that immediately grabbed my attention was that it was a group of men, with the one woman taking notes (suppose she’s the secretary who’s there to record the minutes?). I think of a roundtable in figurative, not in literal terms. A roundtable could take place over the internet, with no table at all. Participants are supposed to feel they all have “equal status” in the discussion. This picture does speak volumes.

    Comment by Angela — October 21, 2009 @ 10:39 am | Reply

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