The User Experience Blog

July 22, 2009

Benjamin Floyd, The User Experience. Does the Message Match the Image

The User Experience…does the message match?

This reminds me of the silly signs and newspaper ads Jay Leno used to show once a week. Why didn’t anyone/someone/everyone notice this? Ask yourself…would you want to attend this seminar?

Happiness Lecture

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July 16, 2009

Benjamin Floyd, The User Experience. Time for a New Convention?

A convention is simply a standard.  Not the convention hall or a group of people meeting but rather a conventional standard accepted by the mainstream of the population. Only an extreme innovation can break a traditional convention and thus become a new convention in itself.

For example, here are a list of accepted conventions in use today:

  • The numbers laid out on an ATM machine
  • Looking for the shopping cart symbol online to buy something or to check out.
  • The keyboard (which hasn’t drastically changed in close to 80 years).

As some people may know, the majority of websites no longer need the “www” typed at the front of a web address. Most hosting servers ignore the WWW and simply take the unique address, such “theUserExperience.wordpress.com“…there is a quantifiablie metric to give your boss!!! Instead of typing the 3 letters and the “dot”, you have just increased your productivity! Think of how much more company time you can spend surfing the WWW by NOT typing in the WWW. But I digress.

So I am looking at my keyboard the other day and it dawned on me that it is time for an update to the keyboard!  There should be a “.com” button.  Statistically the “.com” address is still by far the most used Internet address extension in use. iPhone has integrated their browser with a “.com” button….why not break the convention of a traditional keyboard and ADD a new button….the “Dot.Com” button. Simply have one button that you click and it puts in a complete “.com” for the address.

So on the front end we are saving the time, steps, and keystrokes by not typing in the “WWW.”, IF you know this information.

But we can carry this over to the back end of the Internet and simply create a new button on each/every keyboard with a “.com” button.
Yes, I am aware that there are keyboards & mice that can be programmed to run an application, put in this extension, a host of things. But this takes time and special skill. What I am proposing is a new convention to the old keyboard by adding one button, strategically placed, that will increase the User Experience by simply clicking one button.

My thoughts: once you used this button for a day, most people would not want to use the older keyboards and would upgrade. Perhaps we can start a stimulus package to recall the old keyboards and start the new ones rolling!!!  🙂

Here is a very rough drawing of where I put the button and how it would take dominance on a keyboard as the Internet has become so integral in most aspects of life.

New Convention with a new Keyboard

New Convention with a new Keyboard by TheUserExperience.Wordpress.coom

Your thoughts? Comments? I would appreciate the feedback on not just this idea but breaking a convention and starting a new one.

July 5, 2009

Benjamin Floyd, The User Experience. The Customer AFTER the Purchase

Filed under: Uncategorized — theuserexperience @ 10:08 pm
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The following quote is from Krylon Spray Paint’s home page:

Kyrolon Home Page Quote

When the customer goes to make the purchase it is easy to know which color is inside the can…

Cans with Caps

Now after the purchase and a couple of uses, what color is inside the same can?

Spray Paint Color is Now....

Why can’t a LARGE sample of the color be on the outside of the can and not just on the cap?


Innovation…must pertain to their large variety of colors, not the simple innovation of making the user experience a good one!

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