The User Experience Blog

June 22, 2009

Benjamin Floyd, The User Experience. What happened? Why did it change?

Filed under: Uncategorized — theuserexperience @ 11:34 pm
Tags: , , , , , , , , , ,

First the word was “natural“.  Mother Earth grew it and the farmers did nothing special to it. They sent it to market.

Now everything is “organic“. Mother Earth grew it and the farmers did nothing special to it. They sent it to market.

Now there are nationwide stores charging astronomical prices (and getting it!!!) by changing the word from “natural” to “organic“.

So what happened? Why did it change?   $$$$$$$  And that changed the User Experience. By this one simple word change an entirely user experience is perceived.



  1. Everything is natural. Crude petroleum oil is natural and you and I are natural, and there’s no way to define where one natural thing modifying another natural thing makes it unnatural. “Natural” long ago was abused to the point where people started looking for a new word.

    What happened to “organic” was regulation. Some of it is ridiculously difficult to meet, and production is quite costly (and sometimes no more natural) compared to traditional methods. It is, indeed, a field ripe for abuses, being an immature market where the rules are made by a relatively ignorant government, and it is difficult for anyone to authoritatively give the value of an organically produced item. Prices will settle down over time, or the government will radically change the rules and change everything again, or public interest in it will fade away eventually. Such things are common in a government regulated free market.

    Comment by Paul — July 22, 2009 @ 7:23 pm | Reply

    • I love the last line Paul…”…are common in a government regulated free market.” That had me laughing but it is right on the money!

      Comment by theuserexperience — July 22, 2009 @ 11:46 pm | Reply

  2. It changed because people are sheep – even the wolves aren’t usually leaders. Once organic became a buzzword, and yes, once the government got involved, the perceived value became higher among those whose perceptions are altered by marketing. Same thing happened on a smaller scale when the Atkins fad was in vogue; “low carb” foods became more expensive. I even noted one restaurant where the “low carb” burger – EXACT same burger sans bun – was more expensive!

    The average person is so scientifically and mathematically illiterate it boggles the mind at times.

    Comment by Brent — September 6, 2009 @ 9:52 am | Reply

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