The User Experience Blog

June 15, 2009

Benjamin Floyd, The User Experience. Ego versus the User Experience

Filed under: Uncategorized — theuserexperience @ 9:58 am
Tags: , , , , , , , , , , ,

Take a look at the following sign.

Ego vs User Experience

Ego vs User Experience

Ego versus the User Experience. This is a brand new orthodontics store that opened. What exactly makes this a bad user experience BEFORE the customer walks in the door?

  1. The doctor’s last name is obviously PAYNE.

  2. The word/name PAYNE is the LARGEST word on the signage, not the fact this is an orthodontics store.

  3. Does it matter what the doctor’s name is on the signage? Will this draw customers in?

  4. Payne is pronounced the exact same way as the word P-A-I-N.

  5. Which customer would like to step forward and PAY good money to have braces that are painful? (those people that have been through braces realize there will be pain but why advertise it as a good thing)?

  6. What do children say when they read where they are going to have braces placed? Will they pronounce the word as P-A-I-N? You bet!

Too many businesses put their self image/ego in front of the customer. Watch television ads of owners of small businesses, auto dealerships, or in this case, an orthodontist. Have they accomplished a good business to afford being on television? Obviously. Have they accomplished a great task by going through medical school and dentistry school? Of course. But to sell… you must sell the user experience.

Placing your name or face into the marketing is usually not the best way to convey the user experience the customer will have with the company.  The objective is to have customers wanting to come back to the business.  Provide the outstanding user experience and the customers will come… not because of the name or face with the product/service.

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1 Comment »

  1. Good example of what not to do. Bad as a law-firm named Dewey, Cheatem, and Howe.

    Comment by Aaron Hall — July 18, 2009 @ 7:43 pm | Reply


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